Bad Bunny’s Super Bowl LX halftime performance attracted 128.2 million viewers, making it the second-largest halftime show audience in Super Bowl history. The overall game averaged 124.9 million viewers, ranking as the second-most watched American television broadcast ever. While these numbers fell slightly short of last year’s record-setting Super Bowl featuring Kendrick Lamar’s halftime show with 133.5 million viewers, Bad Bunny dominated social media platforms. His performance generated four billion views within 24 hours and produced the NFL’s three most-viewed social media posts of all time. The Puerto Rican superstar’s show also earned over 57 million YouTube streams. The competing “All-American Halftime Show” featuring Kid Rock peaked at 6.1 million livestream viewers, with about 21 million views on its YouTube replay.