Save-On-Foods, Pattison Food Group support local food banks

What began as a three-day campaign back in 2018 is now a well-established week-long initiative focused on feeding families in need across Western Canada.

Starting Thursday, grocery shoppers can support local food banks by purchasing Western Family products at four Pattison Food Group retailers.

All Save-On-Foods, Buy-Low Foods, Nesters Markets and PriceSmart Foods stores will participate by donating 50 per cent of net proceeds from every Western Family product sold online or in-store from May 22 to 28 to the local food bank in each community where the products were purchased.

Since the inaugural event, the ‘Share It Forward’ campaign has generated more than $2 million for local food banks and has its sights set on raising another $300,000 in 2025.

In a press release from Pattison Food Group, it said supporting local community food banks has always been important to the group and as these organizations reach record high demand ‘it is more important than ever for the retail grocery industry to do its part to lessen this burden.’

According to Food Banks Canada, almost one in three food banks ran out of food during the past year, and a 33 per cent of food bank users are children.

“All Canadians should have equal access to good food and nutrition,” said Carl Ryan, general manager of private brands at the Pattison Food Group. “That’s why we created the share it forward campaign, which makes it easy for anyone to help out their neighbours simply by adding Western Family products to your basket during your regular shop from May 22 to 28.”

The Western Family brand has been around for over 50 years and believes in supporting Canadian producers; it lists over 1,000 Canadian products.

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Ed. note: CFJC Today is part of Pattison Media, a subsidiary of the Jim Pattison Group, which also includes the Pattison Food Group.